blank notebook waiting to be filled with a business plan

Crafting a Comprehensive Business Plan Members Public

A business plan is a written document that describes in detail how a business will achieve its goals. A well-crafted business plan is the foundation upon which successful ventures are built. It is a roadmap for the business, and it should be updated regularly to reflect changes in the market,

Edward Zeiden
Edward Zeiden
Planning
incandescent light bulb waiting to be switched on

Evaluating a Business Idea Members Public

Evaluating a business idea is a crucial step in determining its potential for success. By following a systematic approach, entrepreneurs can assess the viability of their ideas, minimize risks, and increase their chances of building a profitable venture. In this article, we will provide a step-by-step guide on how to

Edward Zeiden
Edward Zeiden
Entrepreneurship
Revenue engine

5 Frameworks that Drive Web Revenue Members Public

In the competitive world of online sales and e-commerce, organically increasing website revenue requires a strategic and data-driven approach. In this article, we will explore the five organic levers that can effectively boost website revenue, backed by data, best practices, and real-world examples. The Rundown You can boost web revenue

Edward Zeiden
Edward Zeiden
Growth
Vast empty landscape

Conducting a Market Analysis Members Public

A market analysis is both a science and an art. It's the marriage of data-driven methodologies with creativity and intuition to understand market dynamics, consumer preferences, and emerging trends. The Rundown Conducting a market analysis involves these steps: 1. Define Your Target Market 2. Gather Primary and Secondary

Edward Zeiden
Edward Zeiden
Marketing
Comparing the variables inside of two apparatuses

Decoding the SWOT Analysis Members Public

The SWOT analysis is a vital tool in the realm of strategic planning, enabling businesses to evaluate their internal Strengths and Weaknesses while identifying external Opportunities and Threats. By providing a structured framework, it empowers decision-makers to make informed choices and maximize their chances of success. The Rundown SWOT involves

Edward Zeiden
Edward Zeiden
Planning
Tree with deep roots

Determining a Funding Source Members Public

Exploring realistic funding sources is a critical step in bringing your business idea to life. Securing adequate financial support can fuel growth and provide the resources needed to turn your vision into a reality. "Capital isn't scarce; vision is." - Sam Walton, Founder of Walmart Funding

Edward Zeiden
Edward Zeiden
Entrepreneurship
Taking measurements

Decoding Competitors Members Public

By identifying key competitors and understanding their strengths and weaknesses, entrepreneurs can position their business strategically. It allows them to capitalize on untapped market opportunities and address gaps in the offerings of competitors. This aligns with the competitive analysis principle, which emphasizes the importance of staying informed about the competition

Edward Zeiden
Edward Zeiden
Marketing
Trajectory of a curve

Defining a Target Market and Buyer Personas Members Public

Defining the target market and creating buyer personas is a crucial step in assessing the viability of a business idea. It involves identifying and understanding the specific group of customers that the business intends to serve. "The aim of marketing is to know and understand the customer so well

Edward Zeiden
Edward Zeiden
Marketing