Edward Zeiden

Exited serial entrepreneur with 15+ years of experience in CXO roles deploying RevOps, GTM strategies, and first principles thinking for digital businesses.

Vast empty landscape

Conducting a Market Analysis Members Public

A market analysis is both a science and an art. It's the marriage of data-driven methodologies with creativity and intuition to understand market dynamics, consumer preferences, and emerging trends. The Rundown Conducting a market analysis involves these steps: 1. Define Your Target Market 2. Gather Primary and Secondary

Edward Zeiden
Edward Zeiden
Marketing
Incompressible dark maze

Why 50% of Businesses Fail in the First 5 Years Members Public

In the challenging landscape of entrepreneurship, it's disheartening to note that approximately 50% of businesses fail within their first five years (source). By exploring the diverse factors contributing to business failure, we aim to equip aspiring entrepreneurs with the knowledge and guidance necessary to avoid common pitfalls and

Edward Zeiden
Edward Zeiden
Entrepreneurship
Measuring the light and dark

Preventing Identity Theft Members Public

In today's interconnected world, protecting your personal information has become more critical than ever. The Rundown 1. Use a password manager 2. Set up two-factor authentication 3. Opt-in to paperless billing and shred the rest 4. Turn off overdraft protection and never use a debit card 5. Update

Edward Zeiden
Edward Zeiden
Security