Trajectory of a curve

Defining a Target Market and Buyer Personas Members Public

Defining the target market and creating buyer personas is a crucial step in assessing the viability of a business idea. It involves identifying and understanding the specific group of customers that the business intends to serve. "The aim of marketing is to know and understand the customer so well

Edward Zeiden
Edward Zeiden
Marketing
Incompressible dark maze

Why 50% of Businesses Fail in the First 5 Years Members Public

In the challenging landscape of entrepreneurship, it's disheartening to note that approximately 50% of businesses fail within their first five years (source). By exploring the diverse factors contributing to business failure, we aim to equip aspiring entrepreneurs with the knowledge and guidance necessary to avoid common pitfalls and

Edward Zeiden
Edward Zeiden
Entrepreneurship
Measuring the light and dark

Preventing Identity Theft Members Public

In today's interconnected world, protecting your personal information has become more critical than ever. The Rundown 1. Use a password manager 2. Set up two-factor authentication 3. Opt-in to paperless billing and shred the rest 4. Turn off overdraft protection and never use a debit card 5. Update

Edward Zeiden
Edward Zeiden
Security