Blueprints

incandescent light bulb waiting to be switched on

Evaluating a Business Idea Members Public

Evaluating a business idea is a crucial step in determining its potential for success. By following a systematic approach, entrepreneurs can assess the viability of their ideas, minimize risks, and increase their chances of building a profitable venture. In this article, we will provide a step-by-step guide on how to

Edward Zeiden
Edward Zeiden
Entrepreneurship
blank notebook waiting to be filled with a business plan

Crafting a Comprehensive Business Plan Members Public

A business plan is a written document that describes in detail how a business will achieve its goals. A well-crafted business plan is the foundation upon which successful ventures are built. It is a roadmap for the business, and it should be updated regularly to reflect changes in the market,

Edward Zeiden
Edward Zeiden
Planning
Revenue engine

5 Frameworks that Drive Revenue Members Public

In the competitive world of online sales and e-commerce, organically increasing website revenue requires a strategic and data-driven approach. In this article, we will explore the five organic levers that can effectively boost website revenue, backed by data, best practices, and real-world examples. The Rundown You can boost web revenue

Edward Zeiden
Edward Zeiden
Growth
Vast empty landscape

Conducting a Market Analysis Members Public

A market analysis is both a science and an art. It's the marriage of data-driven methodologies with creativity and intuition to understand market dynamics, consumer preferences, and emerging trends. The Rundown Conducting a market analysis involves these steps: 1. Define Your Target Market 2. Gather Primary and Secondary

Edward Zeiden
Edward Zeiden
Marketing
Measuring the light and dark

Preventing Identity Theft Members Public

In today's interconnected world, protecting your personal information has become more critical than ever. The Rundown 1. Use a password manager 2. Set up two-factor authentication 3. Opt-in to paperless billing and shred the rest 4. Turn off overdraft protection and never use a debit card 5. Update

Edward Zeiden
Edward Zeiden
Security